llustration for Spanish Brewers Association (Cerveceros de España) creative contest 2015 named Un Dedo de Espuma. The claim, which is a wordplay in Spanish, translates roughly as: a finger of foam, two fingers of smart. Beer is an important part of Spanish culture, in the same way as all around Europe.
Targeted at university students, this piece collects all common experiences for young Spanish beer consumers and combines them in a bold and bright illustration with the specific aim of creating awareness about responsible consumption.
Check full project here.