Madrid + Natural is a project by Madrid’s city council regarding the renaturing of urban areas. It’s part of a bigger plan to combat and adapt to climate change. Madrid has a growing pollution problem –with limited car access to it’s city center and extremely high temperatures during summer–. Madrid + Natural is Madrid’s answer to these problems. A series of interventions throughout the city that include sustainable architecture for public buildings, vertical gardens, changes in the river’s bankings and re-introduction of native fauna species throughout it’s green districts.
Our role was to develop an identity for the project, including illustration style and a one-off vídeo to explain the project to residents both in it’s launch event and later on throughout social networks. We went for a hand-made felt illustration style, to emphasize it’s naturalistic approach.
Illustration & Art Direction: Borja Acosta de Vizcaíno
Assistant Designer: Pablo Cabrera Rodríguez
Script & Copywriting: Alejandro Fernández Mejías, José Martín
Motion Graphics: Álvaro Abrante
Music & Sound Design: Wood Cave Audio
Special thanks to Merche Negro, Luis Tejero & Juan Azcarate
Check full project here.