Early this year I was part of an Amnesty International campaign driven by Contrapunto BBDO. The main focus of the campaign was to to enhance the impacts of the report denouncing the sale of Western weapons to Saudi Arabia and its allies in the Yemen War, which since 2015 had already claimed more than 100,000 civilian deaths. Many of them in hospitals and schools.
We did it through a graphic campaign, eminently visual, that at a glance allowed to see what is seen and what is hidden from the arms industry.
Check full project here.